Most Internet marketers think that SEO is extremely complicated. The truth however is that it isn’t that complicated at all; actually it is relatively simple, but it takes some patience and persistence to get a top ranking on Google – especially if you want to rank a competitive keyword.
Here are some hot ranking tips. Follow the guidelines below and I promise your sites and pages will do great on Google and on all other search engines.
As you probably already know, you need to get your on-page factors right and you need to take care of various off-page factors.
On-page optimization is relatively simple and it doesn’t require much time – but you still need to get it right in order to rank in the top spots.
Here is a very quick overview of the most important off-page factors:
- Use your keyword in your page url
- Your content needs to be unique – that’s crucially important. Forget about spinning, it works less and less, even if you get a very high uniqueness.
- Use your main keyword in your meta title and description tags, in your headline and in secondary headlines – if possible, use a second related keyword as well
- Get a keyword density of ~1% – use it roughly 5-6 times in a 500 word article. Try to use it in your first sentence and in your last sentence and add several LSI keywords (related keywords. Don’t just go crazy on your main keyword – this will only hurt you.
- Link out to high quality sites and use either your main keyword or a related keyword as anchor text.
- Google loves media rich sites – add a video and an image to your content page
- Maybe bold and/or italicize your main keyword a few times – but that’s really the least important of all on-page factors.
That’s pretty much all you need and just forget about all those other dirty tricks that promise magic ranking results from various WordPress plugins. If you want to make your life a bit easier, use the free Yoast WordPress plugin, but I don’t recommend you spend any money on other on-page plugins.
The video below provides some additional information on on-page ranking factors:
Now to our off-page ranking factors. Those are a bit more complicated and they will require much more effort.
Off-page is all about building backlinks and getting exposure and votes from various social media sites:
- The more backlinks you build, the better you will rank. But, quality is way more important than quantity – especially if you want to rank for competitive keywords.
- Variety of backlinks: Make sure you get backlinks from many different sources: Contextual, media, press release, articles, directories, forums, social bookmarking, run of site links, social media links, .edu links…
- Try to get at least a few high quality links: guest articles on quality sites in your niche, .edu & .gov links, links from media sites.
- Consistency of backlinks: That’s hugely important, especially since the latest Panda & Penguin updates. Don’t just get 5000 backlinks and then stop – this will raise red flags with all big SE’s. Keep a steady pattern – ideally, more or less the same amount of links every day. This can be automated.
- Don’t make the mistake to use your main keyword as anchor text for all your links. Use the main keyword for maybe 30-40% of your links, for another 30-40%, use a few related keywords and for the rest use generic keywords like: click here, more info, read more…
Whatever you do, ask yourself if this looks natural or if the search engines will recognize a pattern. For example: only article and social bookmarking links, 5000 new backlinks once a month, the exact same anchor text for all your backlinks… you get the idea.
This is not necessarily easy, but it is definitely not complicated and everyone can do it. Follow those simple guidelines and I promise your SEO will rock!
If you are on a tight budget, pick a niche with low competition and do all the work yourself. Once you start making money, I recommend you start outsourcing certain tasks and maybe get some automation tools.
On Fiverr you can get articles for $5 and there is also oDesk, elance and others. For link building automation, there are lots of different tools and I recommend you take your time and do your due diligence.
My personal preference is Magic Submitter. This tool is immensely powerful. It allows you to get backlinks from many different sources and what I like best about this tool is that it allows you to automatically build a certain number of links (from different sources) day after day.
It doesn’t just build 1000 backlinks at once, but for example 5 article backlinks, 6 social bookmarks, 4 backlinks from blogs… (whatever you configure) day after day after day.
But careful, this tool requires a certain learning curve and if you are interested to give it a try, I highly recommend you take 2-3 days to really learn all the features and functionalities provided by the tool.
Magic Submitter costs $5 for the first month and after the first month you pay $67/month. Wow, that sounds expensive! But it’s not, because Magic Submitter is one of the very few tools on the market that actually make you money: You can take on more offline clients, you can rank more niche sites, you can optimize more affiliate reviews…
You could do the following:
- Take a simple WordPress blog with 5-8 posts, optimize it for low-medium competition keywords with sufficient traffic potential and some buyer intent (you could use a product name as your keyword).
- Take the $5 trial version of Magic Submitter and start building backlinks on autopilot day after day – stick to the on-page and off-page optimization rules I listed above.
- It should not be too difficult to make at least 2-3 affiliate sales over the next 30 days and to earn more than $67 (the monthly fee for Magic Submitter).
- If you make more than $67 (and I’m pretty sure you will), it is well worth to continue Magic Submitter, otherwise simply cancel your monthly subscription.